The current over 65s were teenagers in the 1960s. Ageing has changed; activity holidays, dating apps and festivals have replaced cruises, romantic fiction and the fireside.
That said, no-one stays in the prime of life forever – there’s no beating the ageing process, and physical deterioration gets us all in the end.
We saw the need for a one-stop marketplace for the best products available – those designed to keep life comfortable and active. Granny Gets a Grip is an online shop for those of any age who need a level of physical support in and around the house. It is a source of well-designed, practical products that don’t look or feel like they belong in a pound shop or a traditional care home.
We have chosen the best from the mountains of products out there and excluded those that don’t fit the bill. If it’s an adjustable walking stick you need, we’ve done the leg work to save you from the bewildering array. If it’s a wedge cushion to help you sleep at night, we’ve covered them for you in our lovely range of fabrics.
Where there is room for improvement we will design and manufacture our own Granny Gets a Grip solutions – we’ve already started with the Matty Tray, the Swivel Seat and our Oak Hand Rails.
Over the years we’ve spent time caring for our parents, while struggling to find the practical things they needed and were happy to have in their houses. We are now getting older ourselves, and felt we could put that experience to good use. Granny Gets a Grip is the result.
For further reading on why the needs of the older generation are not being adequately addressed by manufacturers, online or on the high street, see our feature ‘Not on the high street – but why?’ with our ideas on how to end the stigma attached to ageing, and promote inclusive design for all ages.
Sophie Dowling & Miranda Thomas
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